Course Audit: Step 1 Course Orientation

Dr. Sarah J. Huibregtse

Founder @ Hubrex Designs & Café
Fractional Chief Learning Officer

D. Optimizing Welcome Videos


To assess and improve the Welcome Videos featuring instructors, coaches, or guides, ensuring they provide a warm, personable, and professional greeting that sets a positive tone for the course.

Note: You are now accessing the full “Course Audit: Step 1 Course Orientation” — a comprehensive resource for enhancing your online course. Enjoy your journey to excellence!

Elevating Welcome Videos

Crafting Engaging and Professional Greetings

Welcome Videos are often the first personal interaction participants have with the faces behind the course. These videos set the tone for what learners can expect and play a crucial role in building rapport and trust.

A well-executed Welcome Video can motivate and reassure participants, while a lackluster one might dampen their enthusiasm. This audit aims to dissect and enhance every aspect of the Welcome Videos to ensure they are as engaging, warm, and professional as possible.

Audit Action Items

  1. Presenter Engagement and Warmth
    • Audit Point: Evaluate the demeanor and engagement level of the person(s) in the video. Do they come across as warm, welcoming, and genuinely interested in the participants’ learning journey?
    • Guidance: Encourage presenters to smile, maintain eye contact with the camera, and use open, inviting body language. They should speak clearly, with enthusiasm for the subject and the participants’ success.
  2. Professional Appearance and Setting
    • Audit Point: Assess the professional appearance of the presenter and the setting of the video. Does the environment reflect the course’s quality and the respect for the audience?
    • Guidance: Ensure the background is tidy and appropriate, with good lighting and minimal distractions. Presenters should dress neatly and professionally, in a manner that aligns with the course’s subject and tone.
  3. Clarity and Conciseness of Message
    • Audit Point: Check the clarity and conciseness of the message delivered. Does the video clearly welcome participants, outline what they can expect, and convey excitement about the course?
    • Guidance: Script a brief, clear message that covers essential points without being overly long. Welcome participants, introduce the presenter(s), briefly describe what the course will cover, and express enthusiasm for the journey ahead.
  4. Technical Quality of the Video
    • Audit Point: Review the technical aspects of the video. Is the audio clear without any distracting noises? Is the video quality high, with good framing and steady camerawork?
    • Guidance: Use a good quality microphone and camera. Ensure the video is well-lit, and the audio is clear. Consider professional editing to polish the final product.
  5. Accessibility and Inclusivity
    • Audit Point: Ensure the video is accessible to all participants, including those with disabilities. Are captions available and accurate? Is the language clear and free of jargon?
    • Guidance: Include accurate subtitles or captions. Use clear, inclusive language that welcomes participants from all backgrounds and levels of expertise.

By focusing on these key areas, you can ensure that your Welcome Videos effectively introduce instructors, coaches, or guides in a manner that is warm, professional, and conducive to a positive learning environment. A strong start with an engaging Welcome Video can significantly impact participants’ initial engagement and ongoing motivation.



Course experience design isn’t just about imparting knowledge;
it’s about crafting a journey that resonates, inspires, and sticks.

It’s about transforming every module, every interaction into an opportunity for growth and engagement. When you design with the learner in mind, you’re not just building a course; you’re creating an experience that leaves a lasting imprint, motivating and moving your participants towards not just completion, but mastery and fulfillment.

Using The Audit Checklist with the Downloadable Google File

The downloadable Google document is provided to keep a running record of your thoughts, notes, and feedback during the audit. It’s a dynamic space for capturing everything that comes to mind as you review each aspect of your course.

Access Google Doc Now

Note on Scheduling Pre-Paid Strategy Calls

If you’ve purchased Strategy Calls along with the “Course Audit Step-by-Step Guide” course, please remember to use the pre-paid link provided in your confirmation email to schedule your calls. This ensures your session is recognized as part of your package.

Misplaced the email or need assistance? No worries! Just drop a message at, and I’ll help you get your calls scheduled promptly. Your journey towards an exceptional course is important, and I’m here to support every step of the way.

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Your go-to Fractional CLO partner for dynamic direct-to-consumer (DTC) brands with a vision. I specialize in crafting elite online course experiences, ensuring every participant feels the red-carpet treatment and experiences unmatched quality in your courses and programs. Operating from the Greater Cleveland area in Ohio and reaching clients worldwide, I’m dedicated to elevating your courses, wherever you are.












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